Private Health Insurance for Individuals
Complete guide to private health insurance for individuals in the UK. How to buy solo cover, what it costs, best providers, and how to get the best value.
Last updated: 31 March 2026
Buying Health Insurance as an Individual
If you do not have access to a corporate health scheme through your employer, buying private health insurance as an individual is straightforward. Individual policies give you complete control over your cover — you choose the provider, cover level, excess, and hospital list that best match your needs and budget.
The trade-off is cost: individual policies are more expensive per person than corporate group schemes because there is no employer contribution and no group discount. However, the flexibility and personal control often make individual cover the better fit.
What Individual Cover Costs
Individual premiums depend primarily on your age, location, and chosen cover level:
| Age | Budget | Mid-Range | Comprehensive |
|---|---|---|---|
| 25–34 | £30–£45/mo | £45–£70/mo | £70–£100/mo |
| 35–44 | £40–£60/mo | £60–£90/mo | £90–£130/mo |
| 45–54 | £55–£80/mo | £80–£120/mo | £120–£170/mo |
| 55–64 | £75–£110/mo | £110–£160/mo | £160–£220/mo |
Best Providers for Individuals
- AXA Health — best value. Competitive pricing with Personal Health fund and 24/7 GP. From £40/mo.
- Aviva — best for customisation. Build exactly the policy you want with the modular builder. From £38/mo.
- The Exeter — best for self-employed individuals. No GP referral needed, excellent claims service. From £42/mo.
- Bupa — best for hospital choice. 500+ facilities, direct specialist access. From £45/mo.
- General & Medical — cheapest option. Essential cover from £35/mo.
Individual vs Couple vs Family
If you have a partner, check whether a joint policy is cheaper than two individual policies. Most providers offer a couples discount of 5–10%. If you have children, a family policy usually includes children free of charge, making it significantly better value than separate individual policies.
How to Reduce Your Individual Premium
- Six-week NHS wait — saves 20–40%
- £250+ excess — saves 15–25%
- Guided hospital list — saves 10–20%
- Inpatient only — saves 35–50% vs inpatient + outpatient
- Annual payment — saves 5–10% with some providers
Combining strategies 1–3 alone can reduce a £90/month mid-range policy to around £45–55/month.