Compare Private Health Insurance in the UK
Compare private health insurance from Bupa, AXA, Vitality, Aviva, WPA, The Exeter and General & Medical. See cover levels, costs, and ratings side by side.
Last updated: 31 March 2026
How to Compare Private Health Insurance
When you compare private health insurance policies, price is only one factor. The cheapest policy may exclude outpatient treatment, limit your hospital choices, or cap the amount you can claim each year. A thorough comparison looks at ten key criteria to find the policy that genuinely matches your needs.
Below we break down what to look for, compare the UK's seven major providers across every important metric, and explain who each insurer is best suited to.
What to Look for Beyond Price
These are the ten criteria that matter most when you compare private health insurance policies:
- Hospital network — how many private hospitals and clinics can you access? Bupa has the largest UK network with over 500 facilities. A wider network gives you more choice but typically costs more.
- Outpatient cover — consultations, diagnostic tests, and scans account for the majority of claims. Budget policies often exclude outpatient treatment entirely.
- Cancer cover — the single most important benefit for many people. Check whether there is an annual or lifetime cap on cancer treatment costs. The best policies have no financial limit.
- Mental health cover — increasingly important, especially post-pandemic. Check the annual limit and number of sessions included.
- Excess options — a higher excess reduces your premium. Typical options range from £0 to £500 or more. Consider how often you are likely to claim.
- Six-week NHS wait option — you only use private treatment if the NHS cannot see you within six weeks. This can reduce premiums by 20–40%.
- GP access — many providers now include 24/7 virtual GP consultations. This is valuable for getting quick referrals and medical advice.
- Dental and optical — usually an add-on rather than standard. If these matter to you, a health cash plan may be more cost-effective.
- Worldwide cover — important if you travel frequently. Some policies include worldwide emergency cover as standard; others charge extra.
- Claims experience — Trustpilot ratings and customer reviews about the claims process are more informative than overall brand reputation.
UK Provider Comparison Table
Here is how the seven major UK private health insurance providers compare across the most important criteria:
| Provider | From (monthly) | Trustpilot | Hospital Network | Cancer Limit | Mental Health | Outpatient | 24/7 GP |
|---|---|---|---|---|---|---|---|
| Bupa | £45 | 4.1/5 | 500+ facilities | No limit | Included | Mid-tier+ | Yes |
| AXA Health | £40 | 4.0/5 | Large | No limit | Included | Mid-tier+ | Yes |
| Vitality | £50 | 4.2/5 | Large | No limit | Included | Mid-tier+ | Yes |
| Aviva | £38 | 4.0/5 | Large | £1m+ | Included | Add-on | Yes |
| WPA | £55 | 4.3/5 | Medium | No limit | Included | Mid-tier+ | Yes |
| The Exeter | £42 | 4.5/5 | Medium | No limit | Included | Mid-tier+ | No |
| General & Medical | £35 | 4.1/5 | Smaller | Included | Included | Add-on | No |
Who Each Provider Is Best For
Bupa — Best for Hospital Choice
If having access to the widest possible range of private hospitals matters to you, Bupa is the clear leader. Their network includes over 500 facilities across the UK, meaning you are very likely to find a preferred hospital close to home. Cancer treatment has no upper limit, and their direct access option means you can see a specialist without waiting for a GP referral. Best for families and individuals who want maximum flexibility.
AXA Health — Best Value for Money
AXA consistently delivers competitive premiums without significantly compromising on cover. Their Personal Health fund gives you an annual pot to spend on wellbeing, and their 24/7 online GP service is available from day one. If you want solid, dependable cover at a fair price, AXA is hard to beat. Best for budget-conscious buyers who still want meaningful cover.
Vitality — Best for Wellness Rewards
Vitality's rewards programme sets them apart. Active members earn points for healthy behaviours which unlock discounts on gym memberships, cinema tickets, and even an Apple Watch. The insurance itself is comprehensive, with unlimited cancer cover and strong mental health provisions. Best for health-conscious individuals who will actively engage with the rewards programme.
Aviva — Best for Flexibility
Aviva's modular policy builder lets you construct a policy from individual components — inpatient, outpatient, therapies, dental, optical, worldwide cover. You only pay for what you need, making it easy to manage costs while maintaining the cover that matters most to you. Best for people who want precise control over their policy and premium.
WPA — Best for Comprehensive Cover
As a not-for-profit insurer, WPA reinvests surplus funds into better services. Their top-tier plans have no annual claim limits on most benefits, and a dedicated claims handler means you deal with the same person throughout. Best for those who want the most comprehensive cover available and value personal service.
The Exeter — Best Customer Satisfaction
With the highest Trustpilot rating of any major UK health insurer at 4.5/5, The Exeter is praised for exceptional claims handling and customer service. They are also more willing than most to consider applicants with pre-existing conditions, and their self-employed plans are well designed. Best for the self-employed and those who prioritise customer experience.
General & Medical — Best Budget Option
If keeping costs low is your primary concern, General & Medical offers the most affordable entry point. Their hospital-at-home option reduces costs by supporting recovery at home after surgery. Cancer cover and mental health support are included even on basic plans. Best for price-sensitive buyers who want essential private cover.
How to Get the Best Deal
Follow these steps to compare private health insurance effectively and secure the best value:
- Get quotes from at least three providers — prices vary significantly for the same level of cover. See our quotes comparison guide.
- Consider the six-week NHS wait option — this single choice can cut your premium by 20–40% while still guaranteeing private treatment when the NHS cannot see you promptly.
- Choose a higher excess if you rarely claim — increasing your excess from £0 to £250 can reduce your monthly premium by 15–25%. Learn more about how excess works.
- Review your hospital list — opting for a guided or limited hospital list rather than an extended list saves money while still covering quality facilities.
- Check for corporate or group discounts — if your employer offers a scheme, even a contribution towards the cost, this is almost always better value than buying individually.