Private Health Insurance Quotes UK
Get free private health insurance quotes from leading UK providers. Compare prices from Bupa, AXA, Vitality, Aviva, WPA, The Exeter and General & Medical.
Last updated: 31 March 2026
How to Get Private Health Insurance Quotes
Getting private health insurance quotes in the UK is straightforward. Most providers offer online quote tools that generate a price in under five minutes. For the most accurate comparison, get quotes from at least three providers using the same cover level, excess, and hospital list options.
There are three routes to getting quotes, each with pros and cons:
Direct from Provider Websites
The most detailed option. You complete a short form on each provider's website, select your preferred cover options, and receive an instant quote. Advantages: most accurate pricing, full customisation, access to all policy variations. Disadvantage: time-consuming if you want to compare more than two or three providers.
- Bupa — quote in 5 minutes, shows three cover tiers, easy-to-compare format
- AXA Health — fast quote tool, shows Personal Health fund value at each tier
- Vitality — includes estimated rewards value alongside premium
- Aviva — modular builder shows how each add-on changes your price
- WPA — phone-based quoting for most plans, some online options
- The Exeter — online quote available, phone advisers for complex needs
- General & Medical — simple online form, budget-focused options shown first
Through an Independent Broker
A regulated insurance broker compares quotes from multiple providers on your behalf. This is the easiest route if you want expert guidance. Good brokers explain the trade-offs between policies in plain English and help you navigate exclusions and underwriting. Brokers are paid by commission from the insurer — there is usually no fee to you.
Look for brokers authorised by the Financial Conduct Authority (FCA). Ask whether they cover all major providers or only a panel.
Online Comparison Sites
Comparison websites let you enter your details once and see quotes from several providers. This is the fastest way to get a pricing overview, though results may not reflect every discount or policy variation available directly.
Information You Will Need
To get accurate quotes, have the following ready:
- Date of birth for everyone to be covered
- Postcode — your location affects pricing
- Smoking status — some providers ask, though it has less impact than with life insurance
- Preferred cover level — inpatient only, inpatient + outpatient, or comprehensive
- Excess preference — £0, £100, £250, £500 or higher
- NHS six-week wait preference — yes or no
- Underwriting preference — moratorium (no medical questions) or full medical underwriting
You will not need to provide detailed medical history for a moratorium quote. If you choose full medical underwriting, the insurer will ask about your health history after you accept the quote.
Understanding Your Quote
When you receive a quote, check these elements beyond the headline monthly price:
- What is covered — the policy summary should list covered and excluded treatments. Pay attention to outpatient limits, mental health cover, and cancer treatment terms.
- Hospital list — which hospitals can you use? Check that facilities convenient to your home or workplace are included.
- Excess structure — is the excess per claim, per condition, or per policy year? Per policy year is better if you expect to make multiple claims.
- Annual limits — some policies cap total claims at £1 million or £2 million per year. Premium policies may have no annual limit.
- Additional benefits — 24/7 GP access, wellness rewards, health assessments, travel cover. These add value beyond the core medical cover.
Sample Quotes Comparison
Here is what a 40-year-old non-smoker in the Midlands might expect to pay for inpatient plus outpatient cover with a £100 excess:
| Provider | Monthly Quote | Key Inclusion | Notable Exclusion |
|---|---|---|---|
| General & Medical | £52 | Cancer cover, mental health | Therapies on basic plan |
| Aviva | £58 | Modular add-ons, stress counselling | Outpatient is add-on module |
| AXA Health | £62 | Personal Health fund, 24/7 GP | Dental/optical extra |
| The Exeter | £65 | No GP referral needed | Smaller hospital network |
| Bupa | £70 | 500+ hospitals, direct access | Dental/optical extra |
| Vitality | £75 | Wellness rewards, Apple Watch | Rewards need active engagement |
| WPA | £80 | No claim limits, dedicated handler | Premium pricing |
Tips for Getting the Best Quote
- Compare like for like — ensure you are comparing the same cover level, excess, and hospital list across providers.
- Ask about discounts — some providers offer discounts for annual payment, multi-person policies, or professional association memberships.
- Check price guarantee periods — most quotes are valid for 30 days.
- Consider the total cost of ownership — a lower premium with a higher excess may cost more overall if you claim frequently.
- Read the small print — the cheapest quote may have restrictive sub-limits or exclusions that make it poor value in practice.